Atherton Car Hire Privacy Policy

Data Collection Overview

We gather and manage various categories of personal information, including:

How Your Information Is Used

Your personal information is utilized for these key purposes:

• Service Fulfillment (Contract Obligations):
  • We handle the processing and management of your vehicle rental bookings and agreements. This includes verifying your identity to confirm that you meet our rental criteria. Our team also oversees the vehicle collection and return procedures, alongside processing payments and managing any deposits or charges associated with your rental.
• Customer Interaction (Legitimate Interest/Contract Fulfillment):
  • We send booking confirmations, updates, and essential rental details. We address your questions and offer customer assistance. We inform you of any changes to our services or policies.
• Marketing Consent and Legitimate Interest:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Operational Needs:
  • Evaluating site interactions to refine user experience and operational efficiency. Conducting assessments to improve our vehicle selection and service offerings.
• Adherence to Legal Standards:
  • Adhering to legal and regulatory obligations. Protecting against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information

• Atherton Car Hire Partnerships: We collaborate with third-party companies, including payment processors, IT support, and maintenance services, all of whom are required to safeguard your data.

We do not share your personal information with third parties.

4. Protecting Your Data

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or loss. This encompasses encryption, access controls, secure servers, and periodic security evaluations. Nonetheless, no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Practices

At Car Hire Atherton, we retain your personal information only for the time needed to achieve the purposes for which it was gathered. This includes compliance with legal, accounting, and reporting obligations. The duration of retention will depend on the specific type of information and the context in which it is processed.

Your Rights in Atherton

Your Rights Under UK Data Protection Law

• Accessing Your Information: Obtain a copy of your personal information records.

For inquiries regarding your rights, please reach out using the details below.

Cookies and Data Tracking

At Car Hire, our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and tailor content to your preferences. You have the option to adjust your cookie settings directly within your browser to manage how we collect and use this information.

Policy Changes

This Privacy Policy may be revised from time to time to align with our operational practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Get in Touch

For inquiries regarding this Privacy Policy or our data practices, contact us: